Speed-to-Lead Follow-Up
Every new inquiry gets a reply within seconds — then honest, automatic follow-up until they respond.
What it is
Any new lead — a form, a message, an email — gets an instant reply, then up to two follow-ups if they go quiet. The moment they respond, you’re alerted and you take over the conversation personally. Everything stops the moment they reply or unsubscribe.
Why it matters
Leads called within 5 minutes had 100 times the odds of being reached, and 21 times the odds of being qualified, compared with leads called after 30 minutes.
Lead Response Management Study, James Oldroyd with InsideSales.com, 2007 (six companies, 15,000+ web leads). Co-authored with InsideSales.com, which sells sales software. It measured reaching and qualifying leads, not closed sales.
In an audit of 2,241 US companies, the average first reply to a web lead took 42 hours, and 23% of companies never replied at all.
Oldroyd, McElheran & Elkington, Harvard Business Review, March 2011. The data is from 2011 and covers general web leads, not trade businesses specifically. Co-author David Elkington was CEO of InsideSales.com, a sales-software company.
How it works
- A new inquiry comes in.
- Within seconds, they get a friendly reply confirming you got their message.
- No response? MoVontra follows up about 3 hours later.
- Still nothing? MoVontra follows up once more about 24 hours after that.
- The moment they reply, you’re alerted immediately and take over.
- Anything stops it: a reply, or they unsubscribe.
This is a fixed-wording automation, not an AI writing custom replies — and it’s email only for now. Texting isn’t built yet.
This isn’t a pitch — the contact form on this site runs the first part of this system today: send a message and you get an instant confirmation email, and I’m alerted right away. The timed follow-ups aren’t connected to this form yet.
Questions
Does the automated follow-up use AI-written messages?
No — it's fixed-wording automation, not an AI writing custom replies for each lead.
What happens if a lead replies?
Everything stops immediately. You're alerted the moment they respond, and you take over the conversation personally.
How fast is the first reply?
Within seconds of the lead coming in — a form, a message, or an email.
Does this work over text messaging too?
Not yet. It's email only for now — texting isn't built.
What if someone doesn't want these follow-ups?
They can unsubscribe at any time, and everything stops the moment they do.
Is this actually running on this website right now?
Partly. The system itself is built and tested, and this site's contact form runs the first part of it today: send a message and you get an instant confirmation email, and I'm alerted right away. The timed follow-ups, and the stop-on-reply and unsubscribe steps, aren't connected to this form yet.