What is this costing you?
Two calculators, each built on one real, cited industry statistic — enter your own numbers to see what published research suggests could be at stake. None of these are claims about MoVontra’s own results. Speed-to-lead doesn’t get a calculator: the research on response time is real and compelling, but it doesn’t convert cleanly into a dollar figure, so it’s shown as-is instead of forced into one.
Local Visibility
About this serviceWhat the calls your Google Business Profile brings in are worth — and what more of them could add.
Use the “Calls” number under Performance in your Google Business Profile — people who tapped Call on your listing.
Example numbers shown. Change them to yours.
What your profile’s calls are worth each month
$1,680
What they’re worth each year
$20,160
Every 10 more calls a month from your profile would be worth about $840 a month.
See data source
Trade businesses booked 42% of inbound calls as jobs overall — but shops with fewer than 5 technicians booked just 24%.
Uses your own Google listing's call count and the 24% booking rate for shops with fewer than 5 technicians.
ServiceTitan, June 2022 data from 3,000+ US and Canadian trade businesses. ServiceTitan sells field-service software, and the data comes from its own customers. Rates vary by trade, business size, and time of day.
This is a directional estimate from published research, not a claim about your specific business.
Missed-Call Text-Back
About this serviceWhat missed calls could be costing you in booked jobs.
Example numbers shown. Change them to yours.
Potential monthly revenue at risk
$840
Potential yearly revenue at risk
$10,080
See data source
Trade businesses booked 42% of inbound calls as jobs overall — but shops with fewer than 5 technicians booked just 24%.
Uses the 24% booking rate for shops with fewer than 5 technicians, and assumes missed callers don't call back.
ServiceTitan, June 2022 data from 3,000+ US and Canadian trade businesses. ServiceTitan sells field-service software, and the data comes from its own customers. Rates vary by trade, business size, and time of day.
This is a directional estimate from published research, not a claim about your specific business.
Speed-to-Lead Follow-Up
About this serviceWhat slow follow-up costs, according to the real research.
Leads called within 5 minutes had 100 times the odds of being reached, and 21 times the odds of being qualified, compared with leads called after 30 minutes.
Lead Response Management Study, James Oldroyd with InsideSales.com, 2007 (six companies, 15,000+ web leads). Co-authored with InsideSales.com, which sells sales software. It measured reaching and qualifying leads, not closed sales.
In an audit of 2,241 US companies, the average first reply to a web lead took 42 hours, and 23% of companies never replied at all.
Oldroyd, McElheran & Elkington, Harvard Business Review, March 2011. The data is from 2011 and covers general web leads, not trade businesses specifically. Co-author David Elkington was CEO of InsideSales.com, a sales-software company.